Contrary to common belief, peeled tomatoes weren't born in Naples, but rather in Turin, at number 34 of via Borgo Dora. Here, in 1856, Asti-born Francesco Cirio rented the premises of what would become one of the most famous canning businesses in the world. His story is film-worthy: nicknamed the "illiterate genius" due to his poor education, after a few early experiences in the sale of fresh goods he became fascinated with "appertization", a technique aimed at canning and preserving food. Cirio perfected the process by giving birth to his world-famous peeled tomatoes, which he unveiled at the 1867 International Exposition in Paris, to enthusiastic reactions. By the time of his death, in the year 1900, "Cirio" had become one of the biggest names in global industry.